How to Dress When Cold Market Prospecting

Ever wonder how to dress when cold market prospecting?

If so you’re gonna love this video and these tips! And For those of you that are dressing like my mentor Larry & I used to dress, after watching this video don’t be surprised if you make the tweaks I recommend and you find that…

… You feel more postured and powerful.

… Your prospects seem more open-minded.

… The people you approach treat you less like a salesman.

… The prospects you follow-up on actually take your calls.

Here’s the big fat hairy honest truth… How you dress can say a lot about you, but what you wear isn’t nearly as important as how you wear it and how you carry yourself.

When your chin and chest are up, your confidence is high, and people can tell that you’re not nervous or afraid to talk to them and they sense that you know what you’re talking about…

Even if you’re not dressed the stereotypical way your target market would assume you should be dressed for your profession, all those thoughts will fade into the background of their minds.

There are two popular expressions that I totally agree with and they are, “Clothes don’t make the man, man makes the clothes.” and “It’s not what you wear, it’s how you wear it.”

Because thousands of people from different industries will be watching this video, to be safe I’d recommend that you listen to your mentors on how to dress for success in your particular business, but what I’ve found is that a lot of the advice people give today on how to dress when you’re out and about prospecting is a little dated and old school.

If you’re trying to recruit people to join a corporate organization, then yeah, maybe dress up corporate, but if you’re trying to sell freedom from the 9-5 grind and a lifestyle, then maybe try to look like you’re already living it, even if you’re not fully free just yet.

You can dress to impress your prospects with suits and ties during the day and send the message that you’re impressive, or you can dress in a way that’s relaxing and comfortable and says…

“I don’t give a crap about impressing you, because I don’t need to. I’m successful without you and living a life where everyday is a vacation and if you want this life, you need to impress me.”

Personally, unless I’m on stage speaking at a big event, the latter is more of the type of statement I want my clothes to make for me and I’ll reaffirm that message with the words I speak.

My mentor Larry Gregory once confessed that he heard the legendary Bill Britt, one of the biggest leaders to ever build a team in the network marketing industry say…

“If you gotta wear a tie during the day, you’re broke.” 

Me and my first mentor Larry Gregory

Me and my first mentor Larry Gregory

The day I heard that quote, I took off my tie and haven’t put one on during the day to go out and prospect ever since.

What’s even funnier is every time I see someone with a tie on during the day, I can’t help myself from wanting to walk up to them and prospect them for my business opportunity to save them from their “brokeness” and whatever job they’re in that’s got them wearing that choke collar.

Okay, enough talk, here’s the video. I’m sure you’ll find it insightful. Feel free to share this blog post with your team so you are all the same page and so that they are sure to never miss out on prospecting someone just because they didn’t feel like they were dressed for the occasion.

And you certainly don’t want them missing out prospecting the person that would’ve been their #1 producer of all time like I almost did simply because they didn’t hear the story I share below.

So what did you think? Did you like this video and blog post? If so, click like and drop a comment below letting me know. I love reading your comments and hearing your feedback.

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About The Author

Cesar L. Rodriguez

Cesar Rodriguez is an entrepreneur and 15yr direct sales & network marketing veteran who is considered one of the most sought after speakers, trainers, and consultants in the areas of prospecting, closing, and recruiting today. For fun he enjoys playing soccer, ultimate frisbee, working out, and teaching people how to become financially free by sharing the knowledge he's accumulated over his career with his students, friends, and fans. For business inquires feel free to email him directly at: